BMP172 Elizabeth Goddard ~ How to Revolutionize Your Email Marketing With ConvertKit

Today’s Guest

About Elizabeth Goddard

Listen to this episode

What You’ll Learn

• How Elizabeth’s business grew out of a chronic illness
• What is ConvertKit and why you might want to consider switching email marketing system
• Why ConvertKit is a great middle ground between MailChimp and InfusionSoft
• How to know if ConvertKit is the right email marketing system for you?
• How hard is it really to migrate to ConvertKit?
• Simple tips that will help you make the most of your emails

Things We Discussed

• The Pillow Fort 
• Active Campaign
• AWeber 
• InfusionSoft 
• Zapier 
• IFTTT
• B-School 
• Pat Flynn 

Elizabeth’s products

• Download the free Beginner’s Guide to ConvertKit 
• ConvertKit Club 

Inspiring People

• Rebecca Tracey 
• Denise Duffield-Thomas
• Makenna Johnston 

Connect with Elizabeth

• Website
• Freebie

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• 255: Jo Casey + Holly ~ How to Navigate the New Era of Email Marketing
• 228: Holly Worton ~ How to Be Consistent in Marketing Your Business (And Why It’s So Important)
• BMP218 Stella Orange: How to Experiment With New Ways of Marketing That Don’t Feel Manipulative
• BMP212 Jo + Holly ~ How to Add More Depth to Your Marketing
• BMP203 Jo + Holly ~ How to Find New Ways of Marketing Business Online
• BMP179 Holly Worton ~ How to Balance Inner Work & Marketing Your Business
• R2B124 Beth Grant ~ How to Align Your Marketing With Who You Are
• [SHP 50] How to Plan a Digital Marketing Strategy, with Julia Lera

Transcript

The transcript for this episode can also be downloaded here (no opt-in required).

Business Mindset Podcast Episode 172

How to Revolutionize Your Email Marketing with ConvertKit

HW:     Hello and welcome to the Business Mindset Podcast, episode 172. This is your host Holly Worton and I am here with today’s special guest Elizabeth Goddard.

Elizabeth specialises in strategy and delivery of content for awesome online businesses, focussing on the user-experience so her clients get better engagement, results and sales. You probably didn’t start your business to stay on top of, or elbow deep, in tech and systems but she did. And the most exciting thing that we are going to be talking about today is that in June of 2016 she was invited to become one of the first four ConvertKit Certified Experts. And we will be talking about what the heck is ConvertKit and why you might need it. So, welcome Elizabeth!

EG:      Hello! Thank you so much for having me.

HW:     I am so excited to be talking to you about this, this is fun stuff!

So, why don’t you start by telling us a little bit about your background and your business journey and how you got to where you are today.

EG:      Absolutely, so, in 2013, I had chronic fatigue syndrome and I was very unwell, I was too ill to work, I was living on disability benefits, I had just dropped out of my master’s degree and I just didn’t really know what I was going to do. And my friend introduced me to the world of lifestyle design and here were all these people, which led me to the world of online business, and here were all these people working from home and travelling and running fun businesses from their laptops. And, I hung out in this world for a little while and I decided that whilst I didn’t want to go travelling, the idea of being able to make some money and have a business from my laptop, in my bed, as opposed to an exotic location was very appealing. So, I started a business called the The Pillow Fort, which is a sharp digital magazine, community, blog, with the aim of making chronic illness suck less for young people, through positivity and fun.

HW:     Ooooh!

EG:      And it went really well! I was able to make (it still exists) an actual difference in people’s lives people’s lives and people like me, and able to make a little bit of money from it. Then in 2014, my health started to improve dramatically, largely, I think, to being in the online business world and then a bit more of the spirituality world, mindset, all that sort of stuff, it helped a lot. I then had this crazy idea that I wanted to train to be a maths teacher because I was feeling a bit better.

HW:     Laughing.

EG:      So, I got accepted onto a maths teacher training course fully funded and started in September 2015; and it was the start of 2015 and I had about six months to kill, so I looked at my skills set and I am like “I could be a VA for a bit”, I have got the skills which I had learnt from starting The Pillow Fort and I decided to advertise in the communities I was already in, “I am going to be a VA for six months, after six months, that’s it, I’m gone. You can only possibly have me for six months.” And, it went really, well, I easily started to get some clients, within a couple of weeks, I just couldn’t remember why on earth I wanted to be a teacher.

HW:     Laughing.

EG:      I just thought I am getting paid to do what I was doing before, which is just sit and faff on the internet.

HW:     Laughing.

EG:      I am being paid for it now, this is amazing!

HW:     And you are working from the comfort of your home, so it is not stressing you out and…

EG:      Exactly! So within about two months I was making more than enough to live off, I had doubled my rates, was hovering around fully booked and I just kind of handed it over to the universe; I was like: “You have until August to let me know if I am meant to be a VA or I am meant to be a teacher. No rush, just let me know by August please, thank you.”

HW:     Laughing.

EG:      And, immediately everything started going wrong with the teacher training course, because I had to do a preliminary maths course and it was the most stupid course I have ever done, and it was just so illogical; I wasn’t spending the right length of time working on it even though I was getting full marks in the tests and I am like “this is stupid” and then everything was going SO well with my VA business. So, I never took up my place on the teacher training course and then, come September, I was a full-time, accidental, permanent VA, which is different to how most people do it; most people start as a VA and then accidentally shift into something else, but I started temporarily and moved to permanent.

HW:     Laughing. But I love it because you have discovered that you loved doing that stuff and that is all the stuff that people need help with, so that’s perfect!

EG:      Exactly! I was spending, because I was working on The Pillow Fort I was working from home, and I was spending all day faffing with tech and systems and business stuff online but it made money but not a huge amount of money, not enough to live off or anything and then I could just translate that to people who had like, {laughing} working businesses, and yeah, I absolutely loved being a VA and helping people. There is nothing more satisfying to me than being elbow deep in other people’s businesses and tech stuff, especially because they are so grateful because they hate it so much, and I love it so much, so it is the perfect business for me.

HW:     (Laughing) It is perfect, I love it, I love it. (Laughing)

And, also, I seem to have read on your website that Emma has left the corporate world to work with you as well, so that sounds kind of perfect.

EG:      Yeah, so Emma is my current finance and will be my wife in about two months.

HW:     Yay!

EG:      And she was working at the university, admin, just a fairly mundane admin job at the local university, and towards the end of last year it just got to the point where I was just so fully booked, and my rates had increased so much, it just made no sense for her to be having this static job, not that great pay, and I am just like “come and help me”. But actually, she wanted to be a VA in her own right. So, she just kind of quit on zero and we just made it work. So, she quit in January, and then we went on a week trip to Iceland and then that was it, she was a VA and we are making it work. I hated being, because I used to have to work 9-5 and then she would come home and [I would] spend evenings with her, and I was restricted by her annual leave and I was just like: “this isn’t working for the lives we want to create together” and it is working now, both of us being self-employed, we have our own offices at home, it is working. So, it is very exciting.

HW:     Yay. I love that. I love it when everything, when a business helps everything come together for like partners, family, you know the whole thing. It is just PERFECT.

EG:      Absolutely.

HW:     So, let’s talk a little bit about ConvertKit. What the heck is ConvertKit and why do people need to learn more about it? (laughing)

EG:      So, ConvertKit is an email service provider and it allows you, or people, to collect people’s email addresses and then send them newsletters, in the simplest form. So, it is like MailChimp, it is like AWeber, it is a little better than those though, and then there are really fancy ones like in Infusionsoft and Ontraport that are all-singing, all-dancing, but most businesses don’t need that level of features. So ConvertKit is a really great middle ground. I started exploring ConvertKit in, oh my gosh, only January this year and in February I made the move myself from MailChimp to ConvertKit for The Pillow Fort list, and, about two months later, I set up a ConvertKit specific services page on my website, because I thought I am a VA and I can work this now, so I helped people with it. And I was the very first person to actually create a page, specifically for ConvertKit services, which was really cool because I continue to dominate at the top of google for literally anything in ConvertKit.

HW:     Wow!

EG:      And, I then emailed them to ask if they had any plans for a certification consultant expert programme and they replied back that they didn’t. And a couple of weeks later they invited me to be a group ambassador, admin moderator in the official ConvertKit Facebook group, because I was in there so much being helpful all the time. And I just love helping people with ConvertKit.

HW:     Laughing.

EG:      And about two months after that, they had me on a call and they invited me to become one of the first four ConvertKit certified experts. So, from joining ConvertKit through to becoming one of the certified experts was only about 16 weeks. {HW: Wow!} And, they had no plans for it, I fully believe that I manifested the certification programme into existence by asking them. And the night that I created the services page I wrote in my diary – unusually, because I don’t usually write in my diary – but I wrote in my diary:

“set up my CK services page, also emailed them to ask if they are planning a Certified Partner Consultant Scheme, I would love for something epic to come out of this somehow, I want to be the ‘go to’ VA for ConvertKit and optimise press. I am thinking some collaboration so good that I couldn’t even imagine it, thanks universe.”

HW:     Laughing.

EG:      And it all came through! So, that was my story with ConvertKit. So, yes, ConvertKit is an email service provider as I said, the main benefit of ConvertKit, over something like MailChimp or AWeber, is that whereas they are very list-focused and you have to create a different list for a different thing and you get charged for each person on each list, even if there are multiple lists, {HW: agreeing noise} ConvertKit is subscriber centric, so you basically have one long list, you are never charged more than once for one person, anywhere in your ConvertKit account, and then you have tags and segments to better divide up you list and know the information about the people. So instead of having lists you, kind of, have tags.

HW:     Yeah, I think that makes so much more sense, and I think for people, especially who have been blogging and using WordPress for years, it is a logical way of classifying people.

EG:      It is!

HW:     I am surprised no one has done it before.

EG:      I am not sure if ConvertKit were the first, I think they were the first of the, like, affordable service providers, e-mail service providers, to start doing it. So, there are comparable ones like Active Campaign and Drip, which I often get people to look at if ConvertKit isn’t right for them for any reason, but, ConvertKit is so beautifully simple and straightforward. It doesn’t have loads and loads of bells and whistles, but most people don’t need the bells and whistles and the learning curve for it is so much easier because it has cut off most of the stuff that people don’t actually need.

So, for quite a lot of people, if you are at a place in your business, if you have got a few different services, a few different offerings, or courses, and you have got maybe a couple of content upgrades on a few of your blog posts and it is just getting unsustainable to like co-ordinate 10-12-15 lists in your current service provider, then I think ConvertKit is a really great option; because, quite often when people move to ConvertKit when they have been struggling on with a new system for too long, is that they massively reduce the cost of their service for a month, because they had so many duplicates that they were paying for, twice, three or four times.

HW:     Yes, I think that is a really, really, good point, and I think that is something that a lot of people probably don’t realise that they are paying multiple times for just the same person.

EG:      No. Or they don’t realise that you don’t actually have to do that.

HW:     (laughing) There is another option! So, what other ways that people can know if ConvertKit is right for you and they might want to make the switch?

EG:      So, some of the other really great features of ConvertKit, the deliverability of emails is through the roof, like they have got some kind of witchcraft going on, where they often, ConvertKit emails will land in people’s primary Gmail inboxes and MailChimp doesn’t have a hope in hell of any email getting to someone’s primary Gmail inbox. But, ConvertKit, it will tail off a little bit, but for now you can still get your ConvertKit emails into someone’s primary Gmail inbox, which obviously massively increases, open rates and click rates. I have migrated many people across to ConvertKit and none of them have seen a reduction, and some have seen a very dramatic increase in open rates.

I personally find it very easy to create forms in ConvertKit because you only need one line of code, in quite a lot of other systems you have to copy across quite a lot of HTML code and then it goes a bit squiffy once it is on your website.

HW:     Yeah.

EG:      But with ConvertKit, it is literally one line of code that you just pop on your website and then the form is there. And I just find that very easy to use, and like I said before, it is very good for content upgrades, because each form you can kind of attach an email to it, it will send one email from within the form, and whereas in the past email service providers will, you know how it is when they are like “you must confirm this is your email address before we will let you have anything good, you must confirm is this really you?” and it is really like harsh, the language of it, but ConvertKit has turned that on its head, very cleverly, and it is like, “oh you wanted a free pdf?” “Here is the pdf.” “Oh, you clicked for the pdf, this must be your email address then, thanks for confirming”. And it has completely changed things, and the email marketing space, to have this much more user-friendly experience of double opt-ins, and giving them the free thing that they have signed up for, so it is really good for content upgrades.

You can have single or double opt-ins straightaway, you don’t have to use another system like lead pages to get around the single/double opt-in and some people do want single opt-ins for very good reasons, it is a whole debate in itself, obviously, but it is definitely an option. And, the thing that I really love about ConvertKit is automation [pools], MailChimp, Aweber don’t have anything like the way ConvertKit does it. So, if you have ever used something like Zapier, or If This Then That, basically how it works is:

>> “if this thing on the left happens, then do the thing or things on the right”

>>“if someone signs up to this form, then add them to this sequence and tag them with this”

>> “if someone completes this sequence then tag them with this”

>>”if someone has this tag added to them then remove this other tag and remove them from say, a sales sequence.

HW:     Mm, if they click on this link add them to this tag, oh, it is so good, it is so good. (laughing)

EG:      Sometimes when people move to ConvertKit, it takes them a little while to sort of venture on to the automations page and they are not quite sure why different parts of ConvertKit aren’t talking to each other. But, once people start to get into that automation page, I have had so many people tell me that ConvertKit almost makes email marketing fun again. It twigs something in people’s brains where they can get creative.

HW:     Yes.

EG:      Like “oh my gosh, how can I use this?” And, in the official Facebook group people are posting all the time “If I wanted to do this, how would I set it up?” and people like me love problem solving it, thinking outside the box, how can we make that happen with the tools we have got in ConvertKit.

There are some other cool features in ConvertKit, for example, with a couple of clicks, it says one click but it is a couple, you can resend an email to your entire list, to everyone who didn’t open it the first time, so you just click re-send it to people who haven’t opened it and then you send the subject line and then you send it again, and that generally will double the open and click rates for an email. And, people forget to use it in ConvertKit but it is such a fantastic feature, just leave it for a couple of days, and send it again, and so many people will open it and you are not bothering the people who saw it the first time.

HW:     Exactly.

EG:      Very clever.

HW:     Now, would you recommend doing that for just general weekly newsletters or more for kind of specific things?

EG:      Both. I would say both. I would generally leave it at least 24 hours before you send again, because of time zones and things like that when people are opening up their emails, at least 24 hours, maybe even 48. Always make sure you change the subject line, and sometimes you may even want to change the first few sentences in the email. But yeah, you can use it for weekly newsletters, because you have created, you have spent time creating this content, you want it to reach as many of the people who have given you permission to contact them as quickly as possible and it is a great way to do that.

HW:     Excellent.

EG:      A couple of other things, you can [do] each subscriber has what is called a profile page and you can click in and you can see all the different forms they have signed up to, all the tags they have got and you can see all the emails they have been sent, as well as if they opened them or if they clicked them. So, sometimes you will get people being like “I didn’t get this email”, and you can go in and be like “well, you actually clicked on a link on it at this time and on this day”; and then they go “oh, I didn’t realise it was that email”, and I am like “yeah that was the email”. So, you have just got so much more information immediately accessible.

EG:      Lastly, the thing about ConvertKit that I love, is the love and devotion it has, there are very few systems out there, that people feel so proud and passionate about as they do for ConvertKit, LeadPages is probably one…

HW:     Hmmm but I feel that LeadPages is probably such a big thing now, that it’s not as personal.

EG:      Yeah, I think initially the people who use LeadPages like swore by LeadPages, but people are very passionate about ConvertKit and that leads to lots of it… The Facebook group is incredibly active, I am finding new thoughts and ways to do things all the time in there and it leads to improved email marketing because people are so passionate about their system that they are then talking about the business-side around it, and it is a pleasure to use ConvertKit and then be part of the ConvertKit world, I truly love it.

HW:     Mm yeah, I think you are very, very, right there; there is such a strong community so you can always get the help that you need but with a lot of other systems, it is just kind of this faceless entity that you know can do a search…

EG:      Yeah, ConvertKit was having a few troubles a couple of weeks ago, and it was Saturday, and it was Sunday, and so many of the team were in the Facebook group, dealing with the emails, trying to help people. They were all working on Sunday to get it moving again, get it correct, helping everyone; and I don’t know of many systems whose people would work on a Sunday when there is a problem. I just know so many of them, they are just normal people, they have got their own businesses, you won’t find anyone who loves ConvertKit more than the people who work at ConvertKit and I think that is very unusual.

HW:     Hmmm yeah. I think that says a lot about the product and the organisation.

So, how hard is it for someone to migrate to another system to ConvertKit? Do they need to hire someone like you to do it? Can they do it on their own? How does that work?

EG:      They can definitely do it on their own. Most people, I would say, migrate on their own. In the ConvertKit knowledge base there are quite a few guys, including from specific systems. But, some people, you can totally hire me or one of the other experts, and the benefit of that you can be 100% confident that it is set up right the first time and it is sort of built… we migrate and set up in a way that supports you scaling it and we can help and teach you how to use. So there are benefits to hiring someone like me, but some people honestly like to figure it out, and I think it is very important, I passionately believe that people should know how to use their own email marketing system.

HW:     Oh yeah!

EG:      Because sometimes I do a migration for someone and then, because they are on my ongoing client, I continue to run it for them and they never really know how to do it, and then if I am not around and they will send an email and they will do something slightly wrong, and then it is a bit of a faff to sort it out. And I would much rather that they had known all along how to use it. So, I think personally a mixture of doing it yourself or hiring someone and then making sure that person is hired to do it fully teaches you so that you are comfortable. So, my migration package for example, I do it for them, I record about a 30-minute video showing everything they need to know in ConvertKit and then I offer them two weeks support so they can get in there and start playing around. And then usually quite a few different things that will come up in that two-week period and then by the end of that they are confident in using it and excited to use it.

HW:     I love it! So, if someone wanted to do this on their own, how long do you think it would take them to do, how many hours do they need to invest in that?

EG:      It depends how much they have got set up, it depends how many different ways people can come into their list, how many different things it is integrated with. I always advise that you set aside probably the best part of a day – 3 or 4 hours maybe more – it depends how long you think a working day is, because that differs hugely between us, doesn’t it?

HW:     Yes it does!

EG:      And read all the stuff before you start. Read all the migration Help articles before you start and then calmly map it out and go through. The first thing that people want to do, and they always do this, is move across the subscribers. That is the first thing, everyone always automatically wants to do it, it feels like such a quick win, it is actually the last thing you do, the very last thing you do in a migration is bring across the subscribers.

HW:     Yeah, I think I did it that way (laughing).

EG:      I did it that way! Everyone does it that way. So, that is my advice to calmly read through it, map it out, and, if you need any support, post in to the ConvertKit family. Sometimes people will be like, I am just about to move across my subscribers, can someone please confirm to me that they are not going to get a weird email or something. And someone like me will just reply, “yeah, it is fine, do it, it will be ok” and then they do it, and then it is all okay.

So, there is plenty of support out there and I also have a Check-It For Me service, for people who do want to do it themselves who then just want my eyes over it to check that it is all set up correctly and working in the way they think it is going to work and the flow of subscribers through the ConvertKit account. So there are loads of options moving from ConvertKit, right through from doing it all yourself to having someone completely handle it and everything between. But it is not a complex system, people can do it themselves, I would never say that you needed to hire someone to migrate, because it is not a complex system that is the beauty of ConvertKit. Just, I can understand that sometimes people want to have migrations done as well.

HW:     Yeah, I think it works very logically. So, it is…

EG:      There is usually a clicking point, I have call with people where we just go over questions and stuff and I don’t think I have done a single call without ConvertKit, where someone hasn’t gone: “Oh I see”, and then it has just all clicked and usually it is on the automation page, that is usually where the clicking happens and then it is happy days, it is sailing from there!

HW:     Well, thank you so much for sharing all this, I think it has given people a clear idea, of what it is and whether they might want to migrate.

Now I just want to make the point that I have seen people migrate from MailChimp to ConvertKit, which I think is kind of upgrade; but I have also seen people migrate from Infusionsoft Which was way more than they needed, kind of down, to ConvertKit, to streamline and help keep the functions that they needed, but it got rid of all the stuff that they weren’t even using. And it is SO expensive Infusionsoft.

EG:      Pat Flynn from Smart Passive Income, he was on AWeber and then he went to Infusionsoft and then he went back to ConvertKit and he is a HUGE advocate for ConvertKit, having used Infusionsoft for such a huge successful business and you don’t need the bells and whistles of the bigger systems, and the trade-off for the bells and whistles is a much deeper learning curve. Generally, with Infusionsoft, no one gets Infusionsoft, you have to hire someone to help you start with Infusionsoft, and generally, people will have to continue hiring someone to help. Not many people can actually work their own Infusionsoft, whereas virtually everyone can work their own ConvertKit; sometimes they don’t choose to, because of time and other reasons, but anyone can understand it really.

HW:     Mmm, I think that is a really good point, I think that is why so many people call it “confusion soft” because you get in there and you think, “oh my god it does EVERYTHING, what do I do?”

EG:      It is really funny because my fiancé Emma, she is learning Infusionsoft at the moment, and I think she might go on to become like an Infusionsoft expert. And it is like, oh my god this is so weird.

HW:     Well, actually, that is perfect! You guys make even more the perfect team.

So, Elizabeth, do you have any women business mentors? Are there any women entrepreneurs who inspire you who you would like to mention?

EG:      Absolutely, so when I started out with The Pillow Fort, the first investment I made and the first person to change everything for me in terms of how to do business my way, was Rebecca Tracey from the Uncaged Lives. I took her flagship group programme, called Uncage your Business, and the permission I got in there to do business my way, I have kept with me all the way through my VA business. Like, I don’t like blogging, she was like, “well, don’t blog then”, and I am like “I have to blog” and she is like “no you don’t.” And I don’t blog and it is living proof that you don’t have to blog. So Rebecca Tracey of Uncaged Life she is so good for foundations and clarity, because a lot of people jump in with business way too advanced. They are just like, “I need to pay a fortune for a website and I need this and I need that.” And no, you need to know what your business is and how to articulate that. That is the foundation. And so Rebecca Tracey all the way for foundations. Someone who has completely changed my life and I can’t imagine a world without her, is Denise Duffield Thomas. We met, actually, at her Lucky Bitch event didn’t we?

HW:     Yeah, yeah.

EG:      Her London Lucky Bitch event. And so I got into her Lucky Bitch Money Bootcamp as a bonus for doing BSchool and I haven’t even finished it (I have got to module 3) and it is a way of life for me. I actually paid for Emma to join, because I needed her on that money mindset journey with me, I needed her to be on the same train and we are building the same abundant successful life together, which is one of the best decisions I ever made to spend that much money to put her into a group, which she has also never done a course for really…

HW:     (laughing) But at least she gets it now (laughing again)

EG:      Yes, I did so much work on my money mindset that it really helped my health. Mindset is all… you can talk about “money mindset” and “business mindset”, all different types of mindset, but ultimately if you work on one different part of mindset, as I am sure you know, all the other bits of mindset… it seeps into every part of your life positively.

HW:     Yep.

EG:      So, Denise Duffield Thomas, and, lastly, my coach at the moment is called Makenna Johnston, and, I really like her, she is my coach. And, she is another person who really allows me to do business my way. She doesn’t force me to do things that I don’t want to do; there is none of this “this is the strategy, follow this”.

HW:     Yeah!

EG:      If you follow this strategy you will have this success. She is not like that at all. She actually became a little bit famous in the online business world recently, because she bought Julia Child’s house in France.

HW:     Oh!

EG:      She is not really…she is like a really famous American cook, I didn’t know who she was at all!

HW:     Oh yeah! REALLY famous American cook (laughing)

EG:      Huge deal! I didn’t know. (HW: laughing) EG: She bought Julia Childs house and is setting up a cooking school there and it was all done on a bit of a whim, but she follows her intuition so deeply, and she knew that that was the right thing for her to do, so she just shifted her entire business and went and got the investors and bought this house in France and is opening a cooking school. And that wasn’t on the cards, but that’s what she went and did and I really enjoyed being around her energy in that sense of you’ve got to do what’s right for you even if it doesn’t make that much sense and people tell you it’s the wrong thing to do. So, those are the three that I look up to and I have learnt a lot from.

HW:     Yeah, I love that, thank you. So tell us how people listening can work with you, because I know that you have got, not just the one-to-one work but you have got a new programme, so tell us a little bit more.

EG:      Absolutely, so, technically I am VA, I haven’t taken any new clients on for a little while now, I focus solely on ConvertKit and Optimise press, although sometimes people will hire me for one of those and then be like ‘can you fix this thing on the website, it has been bugging me, and I am like, “sure, I can totally do that too.” (HW: laughing)

So, I have a number of 1:1 packages, I offer 1:1 training sessions on Skype, I offer a full migration, check-it for you service, I can also create forms and email templates and I can also can do ongoing VA support for ConvertKit, so like, ongoing help in that way. And last month I launched ConvertKit Club which is a monthly membership site to support people who use ConvertKit to make the most out of it.   A lot of people with migrate to ConvertKit and then they will sort of have a rest because, you know, it is a process to migrate anywhere, like an energetic process. And then they will sort of play with a couple of the features, but they know it does more, very few people are maximising ConvertKit’s full potential.

So, each month there is a four-monthly training on something in ConvertKit; and then there is a Facebook group and I want to support everyone to set it up for their business, each month, so, information about that. So like one month you might look at creating a beautiful email template for your business; and one month there will be a training on, I have just done a training on organising subscribers and all the different theories and philosophies and ways, from my experience, in organising ConvertKit subscribers. Then we might do nurture sequences and make sure everything has got a proper nurture sequence. There is also a Facebook group that is really active and people ask questions in there all the time, which I love helping them. And the other thing that ConvertKit Club is allowing me to do is to create a growing library of little training videos. The ConvertKit knowledge-base is truly fantastic, but it is predominately text, and some people are following it through and they are like “but it says, click and I don’t know where I am meant to click”, and they are missing a step. So I am creating videos in CK club to do that.

HW:     Excellent, I think that is really important.

EG:      And challenges and all really good stuff that I want to create. It is basically my hub for everything I think to create ConvertKit related.

HW:     Yay; excellent, so, Elizabeth, where can people find you online where is the best place to check you out?

EG:      My main website is ElizabethGoddard.co.uk and ConvertKit Club is just ConvertKitclub.com; and everything is on one of those two places. Everything can be found from there.

HW:     And what social networks do you hang out on?

EG:      I am starting to use Facebook a little bit more, for the longest time, I just bagsied the page and then just put up a “go check out my website”. So, Facebook and I have a new Facebook page for ConvertKit club with Elizabeth Goddard. Then personally I am on Twitter and Instagram, not so much business but I think my life is kind of interesting so happy for people to follow and friend me on there as well.

HW:     Excellent, well thank you so much for joining us today, I think this is, super, super useful.

HW:     And thank you for listening and remember to visit hollyworton.com/172 for the show notes on this episode. Thank you.