Today’s Guest
Table of Contents
After two and a half years of interviews and solo shows on this podcast, I’m super excited to introduce a new format. You may know Jo Casey from previous episodes: I interviewed her for episodes 21 and 121 (no, we didn’t plan the numbering there…but I like it!), and Jo interviewed me for episodes 31 and 115. Plus, I’ve been on her podcast twice, first talking about social media http://www.jocasey.com/hollyworton/ and later talking about coaching http://www.jocasey.com/whp-27-combine-coaching-expertise/.
So you can see that we have loads to talk about! I wanted to partner up with someone this year to do some co-hosted episodes, and we decided we’d make a great match. The idea is to have a conversation (much like my regular episodes) around a single topic each time.
Today, we talk about messaging: what is your business message, and why do you need one? In this episode, we demystify messaging so you can understand why it’s so important, and how to get clear on yours.
I’d love to hear what you think of this format! Please comment and let me know. Also, we’ve got a whole list of topics that we want to discuss on this show, but please drop us a note in the comments and let us know what you’d like to hear us talking about. Thanks!
About Jo Casey
Jo Casey is a certified life coach, trainer and coach mentor. She’s British, slightly nerdy and allergic to the marketing bullsh*t in the coaching industry. Founder of jocasey.com, podcaster, speaker, and writer for Coaching Blueprint, Mind Body Green and Tiny Buddha.
Things that make me scream with glee: Freshly washed bed linen, watching my husband get all ‘handy’ around the place (DIY I mean), yellow wedge sandals, fabric stores, the sound of my kids giggling, Jesus Christ Superstar the musical.
Spirit Animal: Lesley Knope
Why you should listen to me about coaching: I’ve been training, coaching and mentoring coaches for 14 years and I built my own coaching and training business after a lot of initial trial and error. I’ve been where you are now and I love showing coaches like you how to pull out all of the things that will make your business stand out and attract the right clients to you, without wasting a lot of time on useless and expensive shiny objects.
Listen to this episode
What You’ll Learn
- What a business message actually is
- Why your business needs a message
- How you get a business message
- The bits and pieces that make up a business message
- Whether or not to include your views on politics and hot topics in your message
- How to make your message clear so people actually understand it
- Why you may need to get help in clarifying your message
- Whether or not your business message has to be totally unique to you
- What to do in the meantime while you’re getting clear on your message
Things We Discussed
How to Subscribe
- Click here to subscribe via iTunes
- Click here to subscribe via RSS
- Click here to subscribe via Stitcher
Help Spread the Word
If you enjoyed this episode, please head on over to iTunes and kindly leave us a rating and a review! You can also subscribe, so you’ll never miss an episode.
Related episodes
- 257: Joanna Hennon + Holly ~ Are We Charging Too Much For Our Services?
- 242: Jo + Holly ~ Everything You Ever Wanted to Know about the Myers-Briggs Type Indicator
- BMP 185 Racheal Cook ~ How Your Business Sweet Spot can Amplify Your Business Results
- [R2B 120] Amber Lilyestrom ~ How to Step Into Your Power Through Your Brand
- [R2B 118] Michelle Wildman ~ How to Use Photos Online to Grow Your Business
