Today’s Guest

Table of Contents

Arabelle Yee places a lot of importance on mindset in business, which is why I’m so excited to have her on the show. Today, we talk lots about the role minset plays in growing your business, and how you can tune out the noise and tune into your inner voice. Arabelle also shares her top tips on how to create unique packages for each individual client, rather than offering a cookie cutter solution. We also talk about why that’s worked for her, and how her business transformed when she made this change.

About Arabelle Yee

Arabelle Yee is the Women’s Leadership Coach who has spoken on different stages in Australia and worked with thousands of women from across the globe in the areas of human behavior, mindset and helping them start up businesses from scratch. She has been featured in major publications as well as media as an influential coach and speaker serving as a catalyst for women to step up and step into their personal leadership.

She is well known for her innate skills in helping people break through personal conditionings, bring their message out and build purpose-driven businesses. Her authentic, relatable and grounded style of speaking evokes emotions, engagement, resonance and connects people on a deep level.

She is on a mission to bridge the gap between vision and reality for the next wave of female leaders, game changers and thought leaders. Arabelle believes that women are world- bridgers and they have untapped and limitless potential within them that once ignited and expressed, they will make an impact in the world on a large scale.

A trained Clinical Psychotherapist, Holographic NLP Practitioner, Time-line Practitioner and also the founder of Collective Alchemy where she invites Thought Leaders, Millionaires, Change Makers and Spiritual Leaders for an interview where they share their personal stories to inspire and empower the thousands of women who follows her movement.

She is also the co-founder of Wisdom & Miracle Women’s Leadership and Sisterhood Movement created for ambitious women who are on a mission in life. Arabelle is on a mission to help women step up in every aspect of their lives because when she truly believes that when you empower a woman, you empower an entire family.

Listen to this episode

What You’ll Learn

Arabelle’s top tips on how to create unique packages for each client
How Arabelle overcame self doubt and fear so she could build her business
How inner work can actually grow your business
How to stop the noise and start paying attention to your inner voice
How Arabelle’s business changed when she stopped selling fixed packages

Inspiring People

Alexi Panos

Connect with Arabelle

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Transcript

The transcript for this episode can also be downloaded here (no opt-in required).

How to Create Unique Packages Personalized for Each Client

HW: Hello and welcome to the Business Mindset Podcast, episode 154. This is your host Holly Worton, I am here with today’s special guest, Arabelle Yee. Arabelle is the women’s leadership coach who has spoken on different stages in Australia; and worked with women from across the globe in areas of human behaviour, mindset and helping them start-up businesses from scratch. She has been featured in major publications as well as media, as an influential coach and speaker serving as a catalyst for women to step up and step into their personal leadership. Welcome Arabelle!

AY: Hi, hello Holly!

HW: Hi. I am really excited to talk to you today about Mindset and business and other stuff. So, thank you very much for coming on the show.

AY: Thank you for having me.

HW: So, why don’t you start out by telling us a little bit about your background, and your business journey and how you got to where you are today?

AY: Sure, so, my background is, I started this business, ok let me go a few steps back. So, you know, just, I was originally from Burma which is a country that not many people know, although it is really big. So, we were closed out from the rest of the world for decades, yeah, and then I came out of Burma, a little over 10 years ago; and then I was working in the corporate world. I had two businesses while I was working in the 9 to 5 just to test it out, if it’s going to work, but those businesses didn’t really align to my purpose, and to be honest, I didn’t really know what my purpose was back in those days.

So, one day, I woke up with, I was actually lying on the hospital bed, because I ended up in the emergency for the fourth time in ten years. I had like four major accidents within like a ten-year timespan and in the last one, I was lying on the hospital bed and I had a lot of time to think and then I was thinking to myself, what am I doing with my life? Um, you know, am I living my life meaningfully? What’s my purpose? And I was starting to ask all those questions. And then I realised that I was being a hypocrite, you know. I said that: “these are my values: my values are about helping people, empowering people, you know, loving the planet earth”, and all that kind of stuff. But then there I was, I was working for a mining company which to me, was destroying the earth. And, so, I was like: “I am a hypocrite”.

So, if I really wanted to, and I didn’t feel like I was living my life meaningfully. So then, I asked myself, what would be the first step for me, if I want to make a change in my life. And, so, I thought: “ok, I need to quit my job”. Although I had the security of, you know, the lifestyle that I wanted, the regular income, the role that I was having, and everything seemed to be perfect on the surface. So, to cut the story short, I left my job, and I was also, I trained myself, I took a training, to become a clinical psychotherapist. So, that’s how I started my business, because I thought: “the best way for me to feel like I am doing something meaningful is to help other people”. And I’ve always had this gift of helping other people you know overcome a lot of mindset barriers that they have in their lives. So, that’s how I became a clinical psychotherapist and I started working with people.

And, then, I noticed that the majority of my clients were women, and as I work[ed] with more and more women, I realised that women tend to be a little bit more open to this kind of help, and my business really boomed within a few months of starting out. So then, people started coming to me, asking me questions, like, so “what did you do right?” You know, “what did you do in your business, it is picking up really fast, and making quite, you know, a lot of income?”

So, then I started helping people with their businesses and then, that’s when I saw a gap in the market. Where my background is in mindset and transformation and you know, psychology, which is something that I have had personal interest in since I was like 12. And then people were coming to me for business coaching so I thought, “okay, cool, there is a gap in the market, that’s what I am going to be doing”. So then, I started doing mindset and business beliefs coaching and slowly it became like a transformational business coach. And then from then on, I start to realise that for people, mainly women, because they are the majority of my clients are women, for women to really succeed in their life and business, to really find their purpose or to really make an impact in the world, the first thing that women need to do is to tap into their personal leadership, you know, the leadership skills that they already have, but they might not know that they have it. So, that’s how I became a business coach and ever since then I have been running events and workshops and coaching women from all over the world.

HW: Exciting! So, there is something that you say on your website that I absolutely love, and it is that business is 80% mindset and 20% mechanics. I love that! So, tell us a little bit more about what you mean by that.

AY: Sure, so that is actually something that I took from Tony Robbins, and I heard it in one of his videos where he said that business is 80% mindset and 20% mechanics, which is really true. Because what I have found myself, and also for my clients, is that you can have the best coach in the world, you can have the best strategy in the world, you can have the best of the best of everything in the world. But, if you are not mentally prepared for success or mentally prepared for all the challenges that you are going to have to go through to get to where you want to be, then even if you have the best of the best you know strategies or coach in the world, it is not going to work.

HW: Um hmm yeah; so, what kinds of mindset challenges did you experience when you were building your business?

AY: For me, one of the main things, was that I wasn’t enough, you know, “I don’t know enough”. That was the biggest thing…self-doubt.

HW: Um hmm, yeah. I think that is a big thing for a lot of women.

AY: I think so too. I see that and I hear that almost on a daily basis.

HW: Hmm yeah. And, so, what kinds of things did you do to overcome this self-doubt and all of these mindset challenges?

AY: For me, I realised that I am kind of a bit extreme. So, yes, there were so many times when I doubted myself, so many times when I woke up in the middle of the night with a panic attack, thinking I was going to fail. Because I was putting everything, all my time, money and you know everything in my business and so that, if it didn’t succeed, it was as if my life’s going to end there. And at the same time of course when I started my business I knew what kind of lifestyle that I wanted to live. I wanted to be able to travel, I don’t want to be stuck in an office in one location.

So, I started an online business so then that means I need to post a lot of stuff online. That means every time I click that publish or submit button there is a potential that the whole world is going to see it. So, the first thing that came into my mind is that, who am I to be saying these things? Do I even know enough? You know, there are so many people out there who are saying the same thing, or know more than me, why would people even listen to me? So, those were the questions that I had to deal with almost on a daily basis, when I started out. However, one thing that worked for me is that I actually looked at it from the other perspective. You know, obviously, there was a lot of fear coming out from doing this work, and I noticed that when there is fear, that actually means that I am doing something that I have never done before. If I am comfortable with it then I won’t be scared, right? I am doing something that I have never done before, that means that I am pushing my boundaries and pushing the limit. That means there is some potential for growth. So therefore, every time something scares me I have to do it whether I like it or not. That’s how I did it and it is just habit and a practice. And that’s how I overcame the self-doubt. Not to say that I don’t have any self-doubt anymore today, I still doubt myself from time to time but that is usually how I do it.

HW: So, did you find that once you acknowledge that fear equalled potential for growth and you started taking that action anyway, doing those things that scared you, did you find that the more you took action on the scarier things, the easier it got?

AY: Definitely, because, as I always tell my clients that, you know, confidence comes from taking action, so even if you are scared just do it anyway. That doesn’t mean that you won’t fail, you might still fail, but you know fail again and fail better. So, yeah, so that’s what I found myself

HW: Yeah definitely, I love that, and I love the whole NLP concept that there is no failure only feedback. Because, if you do something and it doesn’t work just do it differently and try it again and somehow in a different way, and if it doesn’t work then try something different. I like that concept of just trying again and seeing what works, because there is no one solution for everyone.

AY: Yeah definitely. You know, I always say that two plus two is four, right? And five minus one is four; and six minus two is still four…

HW: {laughing} Yeah, many ways to get to four. {Laughing}

AY: Exactly!

HW: So, was there a tipping point in your business that kind of growth period to flow?

AY: Ah yeah. So, when I started it really took off really fast, however, at one point I noticed that it wasn’t really flowing in terms of – I’m a big believer in you know um energy and all that kind of stuff and I was thinking – there was still something that was blocking and I noticed that that was actually me. Because, I started things that I was saying, certain things that I was doing, also because I was starting out and mainly because I still had that self-doubt of not being good enough. I was studying a lot of people online and subconsciously without knowing it, I was sort of mimicking the words that they used or copying some of their style, and I didn’t really have the authentic me.

And, so that’s also one of the biggest reasons why I felt like I was a fraud, because, I wasn’t being authentic or vulnerable or just you know, me. So, that was when I noticed that even if again, even if it scares me just say what I think. Even if it sounds weird, or even if I think it sounds stupid, just say it and just be yourself. So, the moment I allow myself to be me that was a tipping point. Everything flows, people start coming to me from nowhere, I started getting speaking engagements and I just don’t even know how it all happened

HW: I love that! Because, sometimes people say, “just be your authentic self” and that’s kind of a buzz word that people are using now, but it can be really hard because we are so overwhelmed by so much stuff. We subscribe to other entrepreneurs’ newsletters and we read their blogs and we watch their videos and there is so much stuff that we can absorb from other people, that it can be hard to just stop that and say “wait, no, I have got to be me. This is me.” So, did you find yourself kind of going within to find yourself so you could express your authentic self? How did you allow yourself to do that?

AY: Yes, so that’s a great question Holly. You know, I think just like a lot of people and just like a lot like those who are starting out, when I was starting out I was like I said I was watching a lot of people online, I was subscribing to a lot of people, I was in every possible Facebook group on earth, and because of that I couldn’t really… And I was relying on a lot of external things to find my own voice. And then I realised that, you know, there has to be a point where I stop all of this. When I am happy with myself that I have learned quite a lot from a lot of people out there who are doing well. So, at one point I unsubscribed everyone, I probably only have one or two people in my mailbox right now, and I stopped going, I actually left a lot of Facebook groups, I don’t watch a lot of things online anymore, and what I realise is that I need to do a lot of work on myself. Because it comes back to mindset.

And especially for people like us, we are the face of our business, we are the brand of our business, and our business is the reflection and extension of who we are as a person. So, if we want our business to flow, if we want the right clients to come to us, if we want to make money, and if we want to live the lifestyle that we want, then we need to do, I needed to do the inner work. So, because I have always been a very, I started out as doing, you know, personal development and self-development all that kind of work, from then on, I have always kind of been a spiritual person.

So, I started doing a lot of deep inner work and from then on I started to realise I had a lot of insecurities, I had a lot of blocks, you know, I was looking at people online and I was secretly being jealous of them. So, those are like the meaty problems that I had, but then I had to work on that level first and from then on, I tapped into myself, and you know, my inner wisdom, more and more. I dived deeper into myself, you know, I meditate for two hours every day, I do a lot of kind of other spiritual practices and I believe that when you do the inner work that really, really helps your business flow and grow.

HW: Yep, I completely agree. That’s fantastic. So, one of the things that I love about how you work with people was that you create unique packages for each client rather than having a cookie cutter solution like so many business owners do. So how do you go about creating these unique packages?

AY: So, good question, so, again, I am just going to keep on comparing when I started and where I am right now, so that whoever is listening to this podcast, if they are in the same phase then they can sort of relate to that as well. So, again, when I was starting out, because I was a bit unsure of myself and unsure of who I am going to be working with, and you know what is going to unfold, the safest way for me to start was to have a cookie cutter approach. So, you know, I used to have a three-month programme, and a six-month programme and I would have (what do you call it?) topics that I would work with them, and for three months we would work on like six areas for their business and for six months it would be like twelve areas, for example. It worked to a certain extent, however, I realised that everyone is at different stages of their life and business, sometimes they might already be at a certain level of their business, but in their personal life they are really struggling. And it is going to impact their business even if they are already at a certain stage.

So, that’s when I realised that, okay I am going to grab all of that, I am going to trust my own instinct, I am going to be able to trust in my own ability to be able to help these women. So, then, the key here, I think, at least for me, is to really talk to them. You know, we all have these discovery sessions, the first free complimentary sessions, and in those sessions I used to focus a lot on sales, you know, how can I close this, you know, close this sale, but from then I really shifted into listening to them and asking questions. And when I do that, and I Iisten to every single word that they use to express their problems that they are facing in their life. From then on I came up with packages like “if you are in this stage, your business seems to be flowing, but then in your personal life you are struggling with this”, so then, we can’t actually deal with your business right now, we have to deal with the things that you have in your personal life, do you want that? And if they say yes, that’s what we work on first, and then we focus on business.

HW: Excellent, that makes absolute sense. So, does this mean then that you have different, I mean how do you determine then how long the package will be, is it depending on each specific topic that you are working on, or how do you put that together?

AY: Yeah. So, what they are going to need when they work with me is, er, I think it would probably be the simplest one, because you can hear it from, you know, where are you in your business, what have you done, what is working, what is not working? And then, from then on you know: what they need to do, or what’s the gap that we need to fill in order to get where they want to be. So, in terms of business, I think that is pretty straight forward, um, however, how many sessions, or how long it is going to take, I would say that (I have never actually broken it down for anyone like this) {laughing} I think if I have to think about a number, I think it comes from, I think, experience and also I believe in my gut instinct. So, I use those two a lot.

And then of course it also depends on how much they are willing to spend, how much they are willing to invest. While I understand that, you know, how much money they are willing to invest is just a matter of priority um for some people they are really struggling financially. And they really want to make this happen, so that’s when I have to adjust the cost, you know, how many sessions they are going to need, do they need support between, you know, the calls that we have? You know, like, email support, what kind of support do you need, so, it all comes down to really listening to that person and coming up with something that works for them and works for me. So, that we are both valuing our time, and money.

HW: Excellent! Now, do you then go away and put together a proposal for them? Or do you just put it together on the spot and say this is what I suggest, what do you think?

AY: I do it on the spot.

HW: Okay.

AY: Yeah. I er, okay, so when I was starting out, I actually had things written down on the paper so that I can kind of look at the paper and kind of play around with numbers, and sessions and everything. But as you do this more and more, er, you kind of know what works best for both of us. And now I just do it on the spot on the call.

HW: Excellent and how has your business changed since you switched from doing the standard packages to doing the more unique packages?

AY: I think dramatically, because that’s something that I am more comfortable with, because I have more confidence in myself in terms of being able to help my clients. And so, because I am more confident in what I am delivering, it automatically transmutes into, you know, their confidence as well. Because whatever I am feeling you know my clients are subconsciously going to feel it.

HW: Hmm definitely. And if they feel like you are confident that you can help them then that makes them more confident in signing up to work with you.

AY: Exactly.

HW: Hmm. Now one thing that you mention a lot is paying attention to your gut instinct. Is this something that you were always able to do, or did you develop that as your business grew?

AY: I’ve always had that, but I never really paid attention to that that much before but as I worked on myself and as I do the deep inner work, the mindset work a lot more, I start to be able to tap into like I said the inner wisdom, or the gut instinct, or the intuition, whatever you call it. And I think it is just a habit and a practice, as you do it more and more, as you stop listening to the noise outside and start listening to the voice inside, that’s when you get really good at it.

HW: Yeah and how did you first stop listening to the noise and start paying attention to that inner voice?

AY: Good questions! {Both: laughing.} Ok, how did I stop listening to the noise outside? I think, I can’t really remember the timing, but I think it was probably around the same time as when I stopped subscribing to everyone, you know, I started leaving all the Facebook groups, and, at that point I really felt alone, because I didn’t really have anyone to stalk online {HW laugh} I was just on my own trying to figure things out. But, of course, I had my own mentor, I had a few different coaches and mentors, so they were pretty much the only ones that I work with. It was a struggle for me, but as I was alone, and as I forced myself to figure things out on my own, and from time to time with my mentor, I had no choice but to listen to my own voice. And there was no noise because I had already shut myself of that.

HW: Hmm yeah definitely, I love that. And I think that a lot of women go through this process every once in a while, as well, it is like they suddenly feel like there is so much noise, so much going on and they have to kind of detach themselves from social media and all the online stuff and go within.

AY: Yes, exactly.

HW: Excellent. So Arabelle, how can other women entrepreneurs work with you? What’s the best way to approach you?

AY: They can go to my website, ArabelleYee.com, or they can also go to my Facebook which is also Arabelle Yee and, yeah, I am pretty active on my Facebook page, and also they can contact me through the contact form on my website.

HW: Ok, so, the best way is to sign up for a discovery call and then see where to take it from here?

AY: Yeah definitely.

HW: Excellent, and so do you have any other online offerings?

AY: Right now I would just say that if they are interested in finding out, you know, how they can possibly build their businesses from scratch, or get to where they want to be in their life and business, the best way is to just get in touch with me directly, because I am actually quite booked with speaking engagements a lot. So, I take on only a few clients a year now, um, however, if people want to sign up for a discovery call with me, I am happy to talk to them.

HW: Hmm excellent, ok, great. Now one thing you mentioned a couple of times throughout this interview is that you have worked with a number of different business coaches, and mentors, do you have any women business mentors that you would recommend, or are there any women entrepreneurs that inspire you that you would like to mention today?

AY: Women entrepreneurs that inspire me? She’s not a business coach, but then she is an amazing woman, her name is: Alexi Panos. She does a lot of personal development workshops and she helps people with, yeah, basically with personal development and a lot of spiritual stuff as well. And she is just amazing.

HW: Excellent, fantastic. Well thank you so much for joining us today.

AY: Thank you so much for having me!

HW: I loved chatting with you about business mindset because I think so few people pay enough attention to business mindset as it really deserves, and I think so many people tend to focus on taking action, or the mechanics, as you said, rather than dealing with the mindset stuff, and going within and doing the inner work.

AY: Yes, I think, you know, in business a lot of things that we talk about especially if it is an online business, about list building and social media, webinars, all these things are extremely important, however, I think it is a balance, it is a balance between working on the business strategy but also working on yourself. I believe that they go hand in hand together.

HW: Yeah definitely, definitely, and it can be so easy to get caught up in doing the business strategy stuff because I there is so much information out there on that, and the inner stuff, it feels like it is a bit more challenging sometimes because everyone has their own different path to working on that stuff.

AY: Yes. And it’s a matter finding what works for them. I know a lot of people who just do yoga and yoga just works perfect for them and it is good. And you know for some people the only thing that they do is meditation and if it works for hem that’s great but, as long as we are doing something. If it is just personal development, you know. But then again it is about taking action, we can read books and watch videos online but then if we don’t really practice then it is never going to happen.

HW: Yeah definitely. There has got to be that balance. Because if you are just doing the inner work, and I think it can get really easy to get caught up in the inner work, because it feels great and you can feel yourself growing and you are becoming this different person, but you also need to take action, because otherwise the business just isn’t going to happen.

AY: Definitely.

HW: Excellent. Well thank you again for joining us today, a pleasure to speak with you.

AY: Yes, same here Holly, and thank you SO much for having me.

HW: You are welcome. And thank you for listening and remember to visit: hollyworton.com/154 for this show notes on this episode. Thank you.

BMP154 Arabelle Yee ~ How to Create Unique Packages Personalized for Each Client